Are you looking for some super secret and powerful home based business tips? If the answer is yes then I am assuming that you are an average newbie that has just gone on the Internet in search for a way to start making money. There are going to be many ways to make money on the Internet but one of the best ways is going to be a home based business. I can see that you’re looking for specific information on this specific method so you are definitely on the right track. If you are serious about making money in the home based business industry then is going to be essential for you to know the following tips.#1 Choose An Affordable And Legit Home BusinessThe biggest mistake that many people make when they first start out on the Internet in search for home based business success is that they choose a company that is not going to help at all and is just out there to make money off of them. It’s going to be important for you to do enough research so that you can find an affordable legit business to get started with.#2 Use Article Marketing As Your Main Promotional MethodWhen it comes to achieving success in your home-based business you must promote it effectively in order to be successful. And the best ways to promote your business on the Internet is going to be using article marketing. This is a very powerful way of promoting your business that is going to allow you to get a lot of results by simply investing your time.#3 Never Give UpThe last tip that I’m going to give you is to simply never give up no matter how many obstacles and challenges you face. Giving up is going to be a very regretful feeling because you know that you gave up on yourself and on the network marketing industry. Everyone faces obstacles at one point or another so is going to be up to you to find out how to handle them and overcome them eventually.

Many investors find rental income property a good way to build wealth. As an investor, it is essential to have income producing properties as part of your portfolio. The idea of owning real estate is gaining popularity as investors tire of the stock market’s volatility. However, not everyone has what it takes to be a landlord. Correctly investing in rental income properties requires an effort to acquire knowledge which is crucial to your success. Don’t be completely dependent on so-called “experts” to make decisions for you. Remember, it’s your money, not theirs. Timing is a critical component because buying in an overheated market will require a bigger potential annual return to make up for that risk. You should also have a good idea regarding how long you plan to own a rental property. The longer you plan to own the property, the more you’ll probably need to invest in maintenance, repairs and improvements. A 20 year old property will require more money to maintain then a 5 year old property. Avoiding the expense of any major improvements will naturally result in a better investment.Lenders and their requirementsDuring the last 25 years as a mortgage banker, my career has evolved around lending, underwriting and approving loans to potential clients. Lenders look at any loan as an investment and the stability of that investment and the applicant seeking financing to is part of that approval. Potential investors should understand what and how lenders look at applicants and what it means. The better your credit rating, the better the chance of having your loan approved. This translates into the less credit card and other consumer debt you have, the better your prospects for getting a decent loan. Lenders also look at the down payment towards the purchase. A bigger down payment is an indication of strength as a borrower and that is important. Lenders look favorably on a large down payment because they see you as an investor that has the resources and ability to save by properly and efficiently managing your finances since the default ratio on investment property tends to be higher. The amount of cash reserve left over after buying a property is as important as the initial down payment. Lenders need to approve the borrower as well as the investment property. Know that the property will be thoroughly scrutinized before approval is given. It is extremely important to understand the Debt Coverage Ratio (DCR). It is also known as (DSCR). Debt Service Cover Ratio is a widely used benchmark which measures an the income producing property’s ability to cover the monthly mortgage payments. A debt coverage ratio of 1 to 1 or 1.0 indicates that the income generated by a property is insufficient to cover the mortgage payments and operating expenses. A DCR of.95 indicates of a negative income. A property with a DCR of 1.25 generates 1.25 times as much annual income. Let’s use the DCR of 1.25 as an example. The property creates 25% more net operating income (NOI) than is required to cover the annual debt service. It is imperative to get a good interest rate as the interest rate has a direct impact on the DCR. Verify the current interest rate given by your local lender on a similar property prior to your purchase. Start asking you lender what they prefer to lend on in terms of the DCR and down payment. This step will alleviate most of your problems early in the process and allow you to present the proper offer to meet your lender’s requirement.OverpayingKeep in mind that profit is made when you purchase the property, not when you sell it. It is important to spend some time researching the property and the area in which you are interested in buying. The rental real estate market is generally tougher on investors who overpay for an income producing property. This is not an emotional purchase. Successful investors look strictly at the numbers to see if their investments will pay off. If you pay too much for a rental property, don’t count on getting bailed out by another fool. Some investors tend to use a single formula to analyze their purchase such as a gross multiplier (GM), Net Multiplier (NM) or cap rate (CR). Others try to estimate what the property could be worth after needed repairs and upgrades. All that is fine but it is really not enough. The truly successful investor examines all of these factors and more in order to make a correct calculation. A comprehensive assessment achieves the desired result: a clear picture of your investment. The good news is that it’s never been easier to do just that. Such products are available to help with the analysis, Smart Property Analysis (SPA) provides a comprehensive system to analyze investment property. SPA (Smart Property Analysis) @ www.gozeezo.com/SPA It is also available as an application on the I Phone. If rental income is what you seek, this program is a must have.ExpenseAnalyzing the expense of any income property is tedious and can be an inaccurate presentation. The national average operating expense in the US is approximately 40 to 45% plus or minus 2% which includes management fees, vacancy rate of 3 to 5%, operating expense, maintenance, property taxes, legal fees and so on. It is important to verify the information before you commit to the purchase of the property and all offers should be subject to proper verification and validation of the income and expense statement. If not properly verified, false information will skew the numbers and result in an incorrect analysis of the property. You also should know how repairs and improvements are treated for tax purposes. Understand that some improvements can also mean an addition to the amount you paid for the property to determine your tax basis when selling. The higher the basis, the lower your taxable profit. Any property income-expense statements prepared by the seller that typically show operating expense of around 30% or less is called the “Liar’s Statement”. An income property’s expense usually runs at 40% to 45% depending upon the age of the property. Many property buyers tend to ignore or overlook expenses such as vacancy, collection loss, managing the property (time that it takes you to manage the property has to have a value attached to it of about 6%), eviction fees, attorney cost replacement of capital such as ( water heaters, repairs, roofs), and other non common expenses. Utilize 40% to 45% as the percentage to use for calculating operating expenses, regardless of what the seller gives. Another option is to employ the percentage used by lenders in your area since it will probably be more accurate than the figures issued by the seller.InspectionAlthough property inspections are often thought of as being for owner-occupant purchasers of single-family homes, there is no reason not to use a home inspector, as well as other specialized inspectors, in the purchase of investment properties of all types. Such inspection will give you a better understanding of your potential investment. You should request a non biased third party to thoroughly inspect the property as part of your offer to purchase.ConclusionDetermining whether a property is giving you a cash flow or not depends on several factors. The seller of a particular property is not going to give you something for nothing, Investigate your options and be ready for a great ride. Most investors use appreciation to get most of the return on an investment. However, this is not the whole picture. A positive cash flow remains a priority when investing in an income producing property. Sustaining a negative cash flow for an undetermined period of time is neither safe nor smart. If investors are willing to accept a negative cash flow, then they must have better reasons to justify the negative cash. Most properties that are purchased without proper analysis will have the exact opposite effect on your cash flow and your cash will be held hostage while trying to feed that rental property. Negative cash flow properties require constant support or else will turn on you quickly. Whether you can afford the financial drain of your well earned cash depends on your ability to generate cash somewhere else. If depreciation of asset is your need to acquire the asset please note that assets depreciation is not to avoid paying taxes but a merely a deferment of the tax obligation. Upon the liquidation of your assets, all appreciation will be added back to your capital gain tax bill. Even in this depressed economy, investors stand to make good buys and profit if they are armed with the knowledge of what it takes.

Property Management refers to the operation, control, and oversight of real estate, and also includes the management of personal property, equipment, tooling and physical capital assets. A contract with such a provider should include all the details regarding the agreement between the two parties. Here are 6 things you must double check in the contract before signing:

1. Services Promised

Before you sign the contract, the first thing you must check is whether the services mentioned in the contract are the same as the ones promised by the service provider. Often, they make tall claims during the negotiation process, and don’t follow through with those claims. If you find any service missing in the contract, immediately contact your provider.

2. Service Charge Information

Sensing that you are new at managing your property, the service provider might try, and charge you extra money for the services. You can prevent this, by conducting an extensive market research about the prices of various services that are being offered in the property market. If you find any discrepancies in the price quoted in the contract, point that out, before signing the contract.

3. Obligation Of The Property Owner

This is an important sub-section of such a contract as it talks about the responsibilities and liabilities of the property owner. Make sure that the service provider doesn’t add binding clauses to the contract, such as preventing the owner from placing a tenant, or asking the owner to procure consent from the property manager before entering their own property.

4. Duration Of The Contract

The time span of the agreement between the two parties is also an important point that you must check in the contract. You must ensure that the duration of the agreement emulates what you discussed with the service provider.

5. Property Manager’s Liability

This part of the contract is something you cannot miss at any cost. The property manager’s liability defines the instances when the manager will not be held responsible for errors or misconduct. You should discuss this with the property manager, and make sure that the liabilities are reasonable.

6. Termination Clause

Termination clause is the condition under which the contract will come to an end. This is something you should really take notice of and understand. Sometimes the property manager might add contrary clauses in this section, so you should be alert.

To safeguard your interest, you should carefully go through all the clauses, and make sure that your service provider is not taking you for a ride.

Why use viral advertising strategies in your business marketing efforts.
Using shock therapy to implement an online advertising campaign for your business.
Using viral advertising in your social media marketing and Facebook Fanpages will excel your results much faster.
Don’t shove your advertising message down their throats, let it go viral naturally.
Present unique and creative advertising campaigns to increase traffic and expose new prospects.
Creating a viral epidemic of buyers is your main business goal with your advertising strategy.
Learning to leverage your advertising budget for sustainable momentum.
Establish a success formula that can be repeated in your business viral advertising over and over again.
Add the most important ingredient to your advertising campaigns and that is creativity.
Be prepared to embrace new technology, software and APPS in your marketing strategy.
1. There is nothing more effective in promoting your message as a good viral advertising campaign. Viral advertising is designed to use the power of many and inspire others to promote your message for you. This is simply “word of mouth” advertising, is amazingly effective. A business owner can start a viral advertising campaign with no money invested, and let the online community spread your message like wildfire. You can now save advertising money that you were spending on newspaper ads, flyers, door hangers, and even TV commercials. Viral advertising is estimated to be 500 and even up to 1000 times more effective that a regular ad campaign.

If you can learn how to express an idea with commitment and dedication that has an emotion attached to it, you will get people’s attention. It doesn’t matter if you are a madman or idiot, even bad press gets good press time. You can’t please everyone but you can get an emotional reaction out of most people, when owning a strong opinion and sharing it. Being neutral in your viral advertising will not bring you in the sales. Have something to say that will impact their life, or at least make them react a bit. Don’t worry about whether or not they love you or hate you, just be confident that your product is worth their attention either way and stay committed to gaining their trust.

2. Get your business noticed by shock marketing, state something completely unexpected that will make them stop and read more. Being dramatic and doing something out of the ordinary with your product gets attention. Are you just marketing advertisements, or are you marketing an extraordinary exiting story about your product. If you Ad is interesting and highlights your product in a subtle way, you will keep people’s attention longer, and get closer to bringing them to the “I want” it stage. Viral advertising is 100% about emotions, so take them by surprise and do something totally unexpected.

3. Set Up Exciting Viral Content in Parts and then sequels, where the viral advertising message continues.

Ever hear of Part 1, Part 2 and Part 3 – once you create Part 1 they start looking for where do I find Part 2 as they want to know the end of the story or the end of the feature comparison prompting them to purchase your product. Make sure you keep their attention once you have it by providing a “Call To Action”. Sell them on the value of why they need your widget, gadget or useful product then introduce an offer they can’t refuse to purchase the product.

The next step is to motivate them to share your awesome and exciting presentation with another associate. This is the meat and potatoes of viral advertising, present information that is so interesting and unique that everyone wants to tell someone else what they read, heard or saw. Set up your “Shock Wave” content so that others can download and then embed it into their own blog or email to others. Upload a short video series on all your advertising “bloopers”, or business bloopers, maybe trying to put together a piece of furniture or equipment and getting it all wrong the first time. Then provide another “Call To Action” using your Facebook Fanpage that they can “Like”, along with the other top social media sharing sites.

4. It is not surprising to hear that many consumers feel jaded when it comes to online shopping. Nobody wants products shoved down their throats through mass advertising methods and using hard sell marketing. If you want to get the consumers attention in this fast paced modern world, you need to be unique and most importantly interesting. Smart consumers are quickly distracted from boring content and they will turn a blind eye and a deaf ear to your viral advertising message.

A proven and trusted method of advertising and marketing that get results is viral advertising, and fortunately for the marketer new software developments can make all the difference. Your personal recommendation is still stronger than any other form of advertising on the planet period! People trust people, and with smart phones using text messaging by the second, and social media sites getting posted on every event of the day, if you have presented your product offer in a way that makes them remember you, you have one half the battle.

5. By fulfilling some unique marketing strategies you remove your business from the mainstream humdrum advertising practices. It’s a known fact that many people feel frustrated with the usual conventional way many businesses sell their products. Don’t let your business fall into this pitiful trap of no return. Step to the plate and be the one who stands out in the crowd, who motivates prospects to burn blisters on their fingers, texting about your great buy of the day.

Business owners are becoming much more conscious of profits and losses due to advertising decisions they have made, and it’s impact on their ROI (return of investment). So the questions comes forth “can we affect people from the inside, from their emotional self and not just from the mind”? So is viral advertising becoming not only the new trend but the must have trend to succeed online. It is our ability to influence the mass public at large that creates successful viral advertising campaigns. Ads that influence the behavior of the viewer in such a ways that they are motivated to share their exciting experience is the purest testament of what viral advertising is all about. If enough of their friends and contact embraces their excitement over what they have been exposed to the viral advertising cycle begins to circulate.

6. Your ultimate goal of course would be to create an viral advertising campaign that causes a behavioral epidemic of buyers. An infectious viral result where everyone wants to be able to say “Yes I Saw That”, or “Yes I heard about that”, or “Yes I watched that”, so that they appear to be in the loop with the latest and newest hot selling protégé. Some marketers prey on the idea of owning a “Secret”, something so special that only a few get access to it. It then becomes an obsession everyone wants to know the secret and will go to any length to get access to it. If you can only offer medium media exposure of your product, then relying on these viral advertising methods becomes essential.

So is your goal to place an advertisement that is seen by 10 who tell one person each, becomes 20 who tell one person becomes 40 and so on. Or do you want real viral advertising success where you place your viral advertisement and get 100 who tell 10, who tell 10 who tell 10. So who is in control here, the business marketing manager of course, the one who decides how the advertising budget is allocated. Is he reserved and old fashioned, or is he brave and uninhibited and adventurous. It is an knows fact that Viral Advertising does in fact work very effectively, and it is the business owners goal to seek out a reliable viral advertising business source.

7. Once your viral advertising campaign has become viralized, it is proof that you have found a suitable target market audience for your product. Once this is identified, you can leverage your viral advertising budget maintaining a perpetual cycle and not a static ad campaign. In order to always be able to identify your most effective viral advertising campaign, it is important to use proven methodologies with specific tracking measures built right in.

8. So does your business have an “Online Viral Advertising Formula”? Is your business aiming high for thousands of hits, a true testament of a successful viral advertising campaign. Marketing consultants know that the more informative your advertising the more persuasive it will be to the consumer. What really makes the consumer decide to purchase your product is based on the content provided in the advertisement more than it’s layout or and whether or not their is something worth sharing, or texting about.

With the ever changing fast moving internet world coming up with a formula for viral advertising is not an easy task. A good rule of thumb is “What motivates you to share a viewed advertisement is different to what motivates you to get out your credit card and finish the purchase.

9. Going back to our conversation about emotions, if you can make someone laugh or gasp or look in disbelief to what they are viewing your chances are the best that they will share that experience with their friends, associates, and followers on social media sites.

The magic of every successful viral advertising campaign begins with a great unique idea. The one main ingredient in all online successful advertising campaigns is creativity in your graphics, your presentation, your keywords and your identified target market. Training business owners though to give each viral advertising campaign they embark on time to mature, time for the seed to sprout, time for the momentum to build and the rewards to pour in from all their hard work and efforts.

10. Don’t be shy to take advantage of the ever fast changing technology world to benefit your business advertising efforts. Finding a great viral advertising business can be a real game changer for your online advertising results. Most importantly look for a viral advertising business that is free to join, and that uses state of the art software designed to drive your business into the next galaxy.

Viral advertising will always win in the end simply due to the abundant measure of viewing numbers. A strong viral advertising strategy will encourage individuals to share an article, a podcast, a video or simply an online advertisement, resulting in exponential exposure by it’s massive influence.

The rippling effects of one single viral advertising message can literally reach hundreds and even thousands of readers in a few short hours. You can quickly enhance your viral advertising success by offering a free give away product. This “FREE” product can be a small physical product that can be mailed out, or it can be a digital product that is delivered instantly online.

It is a well known fact that “FREE” if the most powerful word a marketer can use in any viral advertising campaign. Often the business owner experiences what can be called delayed gratification when using the “FREE” power word in their viral advertising campaign. Add the common expression “OTO” or One Time Offer” that almost always follows a free give-a-way, and you have a winning combination. First you got their attention, and then you offer them something of such great value, they can’t afford to say “NO” and purchase it while it is so cheaply priced.

Always keep in mind that the whole purpose of engaging in viral advertising methods is to spread an idea, and that idea while it is spreading throughout the internet, actually helps market your niche business or product and is attached to your website.

Have you noticed how business owners have become obsessed with Free exposure in any arena? Too many times marketing campaigns have been thrown together much too fast and may get attention but your product or company does not.

Closing

Peoples attention are so fragile, try designing your viral advertising campaign with a strong viral element built right into it. Getting your media to go viral is not the hardest part of your marketing strategy, the most challenging part is getting your media to produce tangible results that show up in your bank account.